Moo Vit

No Deal

Fruit flavoured milk smoothies

Season 5 · Ep 4 OtherAired 5 November 2007

Moo Vit is a fruit flavoured milk smoothies that got its big break on Dragons’ Den in Season 5, where it won fans even without landing a deal.

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From the show

The Dragons’ Den pitch

£160K
Asked for: —
Offered equity: —
Sought valuation

Founder John Nairn stepped onto the carpet in Season 5, Episode 4 in the episode that aired 5 November 2007. Moo Vit, the fruit flavoured milk smoothies, pitched in the Other category, one of 902 other businesses to brave the Den across all 21 seasons.

No deal. Every dragon declined, and Moo Vit walked. But a Dragons’ Den appearance reaches millions of viewers whether or not a check gets written, and plenty of no-deal companies have turned that airtime into lasting businesses.

Season 5 saw 79 pitches, and 15 of them closed a deal on air. In the Other category overall, roughly 11% of pitches have landed a dragon across the show's history.

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Frequently asked questions

Where can I buy Moo Vit?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did Moo Vit get a deal on Dragons’ Den?

No. Moo Vit pitched the dragons but left Season 5 without a deal.

What season of Dragons’ Den was Moo Vit on?

Moo Vit appeared in Season 5, Episode 4, which aired 5 November 2007.

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