Morella

No Deal

Drinks holder for an umbrella

Season 12 · Ep 4 OtherAired 10 August 2014

Morella is a drinks holder for an umbrella that got its big break on Dragons’ Den in Season 12, where it won fans even without landing a deal.

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From the show

The Dragons’ Den pitch

£50K
Asked for: 10%
Offered equity: £500K
Sought valuation

Founder Jordan Schlipf and Andrew Tan stepped onto the carpet in Season 12, Episode 4 in the episode that aired 10 August 2014. Morella, the drinks holder for an umbrella, pitched in the Other category, one of 902 other businesses to brave the Den across all 21 seasons.

The ask was £50,000 for 10% of the company, an implied valuation of £500K.

No deal. Every dragon declined, and Morella walked. But a Dragons’ Den appearance reaches millions of viewers whether or not a check gets written, and plenty of no-deal companies have turned that airtime into lasting businesses.

Season 12 saw 65 pitches, and 20 of them closed a deal on air. In the Other category overall, roughly 11% of pitches have landed a dragon across the show's history.

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Frequently asked questions

Where can I buy Morella?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did Morella get a deal on Dragons’ Den?

No. Morella pitched the dragons but left Season 12 without a deal.

What season of Dragons’ Den was Morella on?

Morella appeared in Season 12, Episode 4, which aired 10 August 2014.

How much was Morella asking for on Dragons’ Den?

The founders asked for £50,000 for 10% of the company, a £500K valuation.

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