Mummy Mitts

No Deal

Gloves designed to stay attached to the prams and pushchairs

Season 4 · Ep 4 OtherAired 28 February 2007

Mummy Mitts is a gloves designed to stay attached to the prams and pushchairs that got its big break on Dragons’ Den in Season 4, where it won fans even without landing a deal.

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From the show

The Dragons’ Den pitch

£40K
Asked for: 20%
Offered equity: £200K
Sought valuation

Founder Anna Dickson stepped onto the carpet in Season 4, Episode 4 in the episode that aired 28 February 2007. Mummy Mitts, the gloves designed to stay attached to the prams and pushchairs, pitched in the Other category, one of 902 other businesses to brave the Den across all 21 seasons.

The ask was £40,000 for 20% of the company, an implied valuation of £200K.

No deal. Every dragon declined, and Mummy Mitts walked. But a Dragons’ Den appearance reaches millions of viewers whether or not a check gets written, and plenty of no-deal companies have turned that airtime into lasting businesses.

Season 4 saw 52 pitches, and 10 of them closed a deal on air. In the Other category overall, roughly 11% of pitches have landed a dragon across the show's history.

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Frequently asked questions

Where can I buy Mummy Mitts?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did Mummy Mitts get a deal on Dragons’ Den?

No. Mummy Mitts pitched the dragons but left Season 4 without a deal.

What season of Dragons’ Den was Mummy Mitts on?

Mummy Mitts appeared in Season 4, Episode 4, which aired 28 February 2007.

How much was Mummy Mitts asking for on Dragons’ Den?

The founders asked for £40,000 for 20% of the company, a £200K valuation.

Dragons' Den Index may earn a commission on purchases made through links on this page. Deal figures reflect what aired; terms sometimes change after the show.