My Chocolate Shop

Deal

Personalised chocolate products

Season 20 · Ep 12 OtherAired 23 March 2023

My Chocolate Shop, the personalised chocolate products, landed on the national radar after pitching the dragons in Season 20, and convinced Sara Davies to invest.

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From the show

The Dragons’ Den pitch

£40K
Asked for: 30%
Offered equity: £133K
Sought valuation: £40K
Deal amount: 30%
Deal equity: £133K
Deal valuation

Hamza Shah and Steve Victor faced the dragons in Season 20, Episode 12 in the episode that aired 23 March 2023. My Chocolate Shop, the personalised chocolate products, pitched in the Other category, one of 902 other businesses to brave the Den across all 21 seasons.

They came in asking £40,000 in exchange for 30% equity, putting a £133K valuation on the business.

Sara Davies made the deal at £40,000 for 30% equity. The deal valued the company at £133K.

Across Season 20, 31 of 59 pitches ended in a handshake. In the Other category overall, roughly 11% of pitches have landed a dragon across the show's history.

Sara Davies£40K

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Frequently asked questions

Where can I buy My Chocolate Shop?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did My Chocolate Shop get a deal on Dragons’ Den?

Yes. My Chocolate Shop closed a deal for £40,000 in exchange for 30% equity, with Sara Davies.

Which dragon invested in My Chocolate Shop?

Sara Davies invested in My Chocolate Shop (£40,000 total as aired).

What season of Dragons’ Den was My Chocolate Shop on?

My Chocolate Shop appeared in Season 20, Episode 12, which aired 23 March 2023.

How much was My Chocolate Shop asking for on Dragons’ Den?

The founders asked for £40,000 for 30% of the company, a £133K valuation.

Dragons' Den Index may earn a commission on purchases made through links on this page. Deal figures reflect what aired; terms sometimes change after the show.