My Sea Safe

No Deal

Detachable safe for sun loungers

Season 9 · Ep 4 OtherAired 21 August 2011

My Sea Safe is a detachable safe for sun loungers that got its big break on Dragons’ Den in Season 9, where it won fans even without landing a deal.

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From the show

The Dragons’ Den pitch

£150K
Asked for: 5%
Offered equity: £3M
Sought valuation

Founder Fraser Allen stepped onto the carpet in Season 9, Episode 4 in the episode that aired 21 August 2011. My Sea Safe, the detachable safe for sun loungers, pitched in the Other category, one of 902 other businesses to brave the Den across all 21 seasons.

The ask was £150,000 for 5% of the company, an implied valuation of £3M.

No deal. Every dragon declined, and My Sea Safe walked. But a Dragons’ Den appearance reaches millions of viewers whether or not a check gets written, and plenty of no-deal companies have turned that airtime into lasting businesses.

Season 9 saw 80 pitches, and 16 of them closed a deal on air. In the Other category overall, roughly 11% of pitches have landed a dragon across the show's history.

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Frequently asked questions

Where can I buy My Sea Safe?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did My Sea Safe get a deal on Dragons’ Den?

No. My Sea Safe pitched the dragons but left Season 9 without a deal.

What season of Dragons’ Den was My Sea Safe on?

My Sea Safe appeared in Season 9, Episode 4, which aired 21 August 2011.

How much was My Sea Safe asking for on Dragons’ Den?

The founders asked for £150,000 for 5% of the company, a £3M valuation.

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