N/A

No Deal

Season 10 · Ep 4 OtherAired 30 September 2012

N/A got its big break on Dragons’ Den in Season 10, where it won fans even without landing a deal.

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From the show

The Dragons’ Den pitch

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Asked for: —
Offered equity: —
Sought valuation

Founder Rebecca Jane stepped onto the carpet in Season 10, Episode 4 in the episode that aired 30 September 2012. N/A pitched in the Other category, one of 902 other businesses to brave the Den across all 21 seasons.

No deal. Every dragon declined, and N/A walked. But a Dragons’ Den appearance reaches millions of viewers whether or not a check gets written, and plenty of no-deal companies have turned that airtime into lasting businesses.

Season 10 saw 100 pitches, and 21 of them closed a deal on air. In the Other category overall, roughly 11% of pitches have landed a dragon across the show's history.

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Frequently asked questions

Where can I buy N/A?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did N/A get a deal on Dragons’ Den?

No. N/A pitched the dragons but left Season 10 without a deal.

What season of Dragons’ Den was N/A on?

N/A appeared in Season 10, Episode 4, which aired 30 September 2012.

Dragons' Den Index may earn a commission on purchases made through links on this page. Deal figures reflect what aired; terms sometimes change after the show.