Nebo

No Deal

Device aiding chronic back problems

Season 10 · Ep 9 OtherAired 11 November 2012

Nebo is a device aiding chronic back problems that got its big break on Dragons’ Den in Season 10, where it won fans even without landing a deal.

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From the show

The Dragons’ Den pitch

£80K
Asked for: 15%
Offered equity: £533K
Sought valuation

Founder Hannah Windrass stepped onto the carpet in Season 10, Episode 9 in the episode that aired 11 November 2012. Nebo, the device aiding chronic back problems, pitched in the Other category, one of 902 other businesses to brave the Den across all 21 seasons.

The ask was £80,000 for 15% of the company, an implied valuation of £533K.

No deal. Every dragon declined, and Nebo walked. But a Dragons’ Den appearance reaches millions of viewers whether or not a check gets written, and plenty of no-deal companies have turned that airtime into lasting businesses.

Season 10 saw 100 pitches, and 21 of them closed a deal on air. In the Other category overall, roughly 11% of pitches have landed a dragon across the show's history.

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Frequently asked questions

Where can I buy Nebo?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did Nebo get a deal on Dragons’ Den?

No. Nebo pitched the dragons but left Season 10 without a deal.

What season of Dragons’ Den was Nebo on?

Nebo appeared in Season 10, Episode 9, which aired 11 November 2012.

How much was Nebo asking for on Dragons’ Den?

The founders asked for £80,000 for 15% of the company, a £533K valuation.

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