Odourbuster

No Deal

Toilet fitting for bathroom pipe cleaning

Season 8 · Ep 8 OtherAired 31 August 2010

Best known from its Dragons’ Den appearance, Odourbuster is a toilet fitting for bathroom pipe cleaning in Season 8, where it won fans even without landing a deal.

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From the show

The Dragons’ Den pitch

£75K
Asked for: 15%
Offered equity: £500K
Sought valuation

Patrick Smythe and Tim Hurst walked into the Den in Season 8, Episode 8 in the episode that aired 31 August 2010. Odourbuster, the toilet fitting for bathroom pipe cleaning, pitched in the Other category, one of 902 other businesses to brave the Den across all 21 seasons.

On the carpet, the number was £75,000 for a 15% stake, which valued the company at £500K.

The dragons passed, and Odourbuster left without a deal. That's not always the end of the story. Some of Dragons’ Den's most successful companies were rejected on air and grew anyway, using the exposure (the "Dragons’ Den effect") to drive sales the dragons missed out on.

Odourbuster was one of 81 businesses to pitch in Season 8, where 17 deals got done. In the Other category overall, roughly 11% of pitches have landed a dragon across the show's history.

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Frequently asked questions

Where can I buy Odourbuster?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did Odourbuster get a deal on Dragons’ Den?

No. Odourbuster pitched the dragons but left Season 8 without a deal.

What season of Dragons’ Den was Odourbuster on?

Odourbuster appeared in Season 8, Episode 8, which aired 31 August 2010.

How much was Odourbuster asking for on Dragons’ Den?

The founders asked for £75,000 for 15% of the company, a £500K valuation.

Dragons' Den Index may earn a commission on purchases made through links on this page. Deal figures reflect what aired; terms sometimes change after the show.