Old London Underground Company

No Deal

Renovating a disused underground station into a tourist attraction

Season 13 · Ep 8 OtherAired 30 August 2015

Old London Underground Company is a renovating a disused underground station into a tourist attraction that got its big break on Dragons’ Den in Season 13, where it won fans even without landing a deal.

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From the show

The Dragons’ Den pitch

£2M
Asked for: 51%
Offered equity: £3.9M
Sought valuation

Founder Ajit Chambers stepped onto the carpet in Season 13, Episode 8 in the episode that aired 30 August 2015. Old London Underground Company, the renovating a disused underground station into a tourist attraction, pitched in the Other category, one of 902 other businesses to brave the Den across all 21 seasons.

The ask was £2,000,000 for 51% of the company, an implied valuation of £3.9M.

No deal. Every dragon declined, and Old London Underground Company walked. But a Dragons’ Den appearance reaches millions of viewers whether or not a check gets written, and plenty of no-deal companies have turned that airtime into lasting businesses.

Season 13 saw 69 pitches, and 24 of them closed a deal on air. In the Other category overall, roughly 11% of pitches have landed a dragon across the show's history.

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Frequently asked questions

Where can I buy Old London Underground Company?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did Old London Underground Company get a deal on Dragons’ Den?

No. Old London Underground Company pitched the dragons but left Season 13 without a deal.

What season of Dragons’ Den was Old London Underground Company on?

Old London Underground Company appeared in Season 13, Episode 8, which aired 30 August 2015.

How much was Old London Underground Company asking for on Dragons’ Den?

The founders asked for £2,000,000 for 51% of the company, a £3.9M valuation.

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