Paragon Pe Ltd

No Deal

Non-bio laundry detergent for MRSA and C. difficile

Season 7 · Ep 5 OtherAired 12 August 2009

Paragon Pe Ltd is a non-bio laundry detergent for mrsa and c. difficile that got its big break on Dragons’ Den in Season 7, where it won fans even without landing a deal.

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From the show

The Dragons’ Den pitch

£100K
Asked for: 30%
Offered equity: £333K
Sought valuation

Founder Paul Ward stepped onto the carpet in Season 7, Episode 5 in the episode that aired 12 August 2009. Paragon Pe Ltd, the non-bio laundry detergent for mrsa and c. difficile, pitched in the Other category, one of 902 other businesses to brave the Den across all 21 seasons.

The ask was £100,000 for 30% of the company, an implied valuation of £333K.

No deal. Every dragon declined, and Paragon Pe Ltd walked. But a Dragons’ Den appearance reaches millions of viewers whether or not a check gets written, and plenty of no-deal companies have turned that airtime into lasting businesses.

Season 7 saw 72 pitches, and 15 of them closed a deal on air. In the Other category overall, roughly 11% of pitches have landed a dragon across the show's history.

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Frequently asked questions

Where can I buy Paragon Pe Ltd?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did Paragon Pe Ltd get a deal on Dragons’ Den?

No. Paragon Pe Ltd pitched the dragons but left Season 7 without a deal.

What season of Dragons’ Den was Paragon Pe Ltd on?

Paragon Pe Ltd appeared in Season 7, Episode 5, which aired 12 August 2009.

How much was Paragon Pe Ltd asking for on Dragons’ Den?

The founders asked for £100,000 for 30% of the company, a £333K valuation.

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