Peachesof London

No Deal

Air popping aid for underwear

Season 5 · Ep 3 OtherAired 29 October 2007

Peachesof London, the air popping aid for underwear, landed on the national radar after pitching the dragons in Season 5, where it won fans even without landing a deal.

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From the show

The Dragons’ Den pitch

£80K
Asked for: 12%
Offered equity: £667K
Sought valuation

Dina Parbat faced the dragons in Season 5, Episode 3 in the episode that aired 29 October 2007. Peachesof London, the air popping aid for underwear, pitched in the Other category, one of 902 other businesses to brave the Den across all 21 seasons.

They came in asking £80,000 in exchange for 12% equity, putting a £667K valuation on the business.

Peachesof London couldn't land an offer the founders would take, and the pitch ended without a deal. History says that's survivable: several of the show's biggest success stories left the Den empty-handed.

Across Season 5, 15 of 79 pitches ended in a handshake. In the Other category overall, roughly 11% of pitches have landed a dragon across the show's history.

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Frequently asked questions

Where can I buy Peachesof London?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did Peachesof London get a deal on Dragons’ Den?

No. Peachesof London pitched the dragons but left Season 5 without a deal.

What season of Dragons’ Den was Peachesof London on?

Peachesof London appeared in Season 5, Episode 3, which aired 29 October 2007.

How much was Peachesof London asking for on Dragons’ Den?

The founders asked for £80,000 for 12% of the company, a £667K valuation.

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