Personal Trainer

No Deal

Device recording data from workouts into personal computers

Season 2 · Ep 6 OtherAired 20 December 2005

Best known from its Dragons’ Den appearance, Personal Trainer is a device recording data from workouts into personal computers in Season 2, where it won fans even without landing a deal.

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From the show

The Dragons’ Den pitch

£80K
Asked for: 15%
Offered equity: £533K
Sought valuation

Dave Raewlinson walked into the Den in Season 2, Episode 6 in the episode that aired 20 December 2005. Personal Trainer, the device recording data from workouts into personal computers, pitched in the Other category, one of 902 other businesses to brave the Den across all 21 seasons.

On the carpet, the number was £80,000 for a 15% stake, which valued the company at £533K.

The dragons passed, and Personal Trainer left without a deal. That's not always the end of the story. Some of Dragons’ Den's most successful companies were rejected on air and grew anyway, using the exposure (the "Dragons’ Den effect") to drive sales the dragons missed out on.

Personal Trainer was one of 67 businesses to pitch in Season 2, where 5 deals got done. In the Other category overall, roughly 11% of pitches have landed a dragon across the show's history.

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Frequently asked questions

Where can I buy Personal Trainer?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did Personal Trainer get a deal on Dragons’ Den?

No. Personal Trainer pitched the dragons but left Season 2 without a deal.

What season of Dragons’ Den was Personal Trainer on?

Personal Trainer appeared in Season 2, Episode 6, which aired 20 December 2005.

How much was Personal Trainer asking for on Dragons’ Den?

The founders asked for £80,000 for 15% of the company, a £533K valuation.

Dragons' Den Index may earn a commission on purchases made through links on this page. Deal figures reflect what aired; terms sometimes change after the show.