Phrooti Water

No Deal

Fruit flavoured water bottles

Season 16 · Ep 15 OtherAired 3 February 2019

Best known from its Dragons’ Den appearance, Phrooti Water is a fruit flavoured water bottles in Season 16, where it won fans even without landing a deal.

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From the show

The Dragons’ Den pitch

£75K
Asked for: 15%
Offered equity: £500K
Sought valuation

Jerome Jacob walked into the Den in Season 16, Episode 15 in the episode that aired 3 February 2019. Phrooti Water, the fruit flavoured water bottles, pitched in the Other category, one of 902 other businesses to brave the Den across all 21 seasons.

On the carpet, the number was £75,000 for a 15% stake, which valued the company at £500K.

The dragons passed, and Phrooti Water left without a deal. That's not always the end of the story. Some of Dragons’ Den's most successful companies were rejected on air and grew anyway, using the exposure (the "Dragons’ Den effect") to drive sales the dragons missed out on.

Phrooti Water was one of 62 businesses to pitch in Season 16, where 29 deals got done. In the Other category overall, roughly 11% of pitches have landed a dragon across the show's history.

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Frequently asked questions

Where can I buy Phrooti Water?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did Phrooti Water get a deal on Dragons’ Den?

No. Phrooti Water pitched the dragons but left Season 16 without a deal.

What season of Dragons’ Den was Phrooti Water on?

Phrooti Water appeared in Season 16, Episode 15, which aired 3 February 2019.

How much was Phrooti Water asking for on Dragons’ Den?

The founders asked for £75,000 for 15% of the company, a £500K valuation.

Dragons' Den Index may earn a commission on purchases made through links on this page. Deal figures reflect what aired; terms sometimes change after the show.