Pixi Lighter Holder

No Deal

Holder for lighters on cigarette packets

Season 2 · Ep 3 OtherAired 29 November 2005

Pixi Lighter Holder, the holder for lighters on cigarette packets, landed on the national radar after pitching the dragons in Season 2, where it won fans even without landing a deal.

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From the show

The Dragons’ Den pitch

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Asked for: —
Offered equity: —
Sought valuation

Will Downing faced the dragons in Season 2, Episode 3 in the episode that aired 29 November 2005. Pixi Lighter Holder, the holder for lighters on cigarette packets, pitched in the Other category, one of 902 other businesses to brave the Den across all 21 seasons.

Pixi Lighter Holder couldn't land an offer the founders would take, and the pitch ended without a deal. History says that's survivable: several of the show's biggest success stories left the Den empty-handed.

Across Season 2, 5 of 67 pitches ended in a handshake. In the Other category overall, roughly 11% of pitches have landed a dragon across the show's history.

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Frequently asked questions

Where can I buy Pixi Lighter Holder?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did Pixi Lighter Holder get a deal on Dragons’ Den?

No. Pixi Lighter Holder pitched the dragons but left Season 2 without a deal.

What season of Dragons’ Den was Pixi Lighter Holder on?

Pixi Lighter Holder appeared in Season 2, Episode 3, which aired 29 November 2005.

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