Plant Pal

No Deal

Self-watering systems for plants

Season 1 · Ep 5 OtherAired 1 February 2005

Plant Pal is a self-watering systems for plants that got its big break on Dragons’ Den in Season 1, where it won fans even without landing a deal.

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From the show

The Dragons’ Den pitch

£100K
Asked for: 25%
Offered equity: £400K
Sought valuation

Founder Ade Andu stepped onto the carpet in Season 1, Episode 5 in the episode that aired 1 February 2005. Plant Pal, the self-watering systems for plants, pitched in the Other category, one of 902 other businesses to brave the Den across all 21 seasons.

The ask was £100,000 for 25% of the company, an implied valuation of £400K.

No deal. Every dragon declined, and Plant Pal walked. But a Dragons’ Den appearance reaches millions of viewers whether or not a check gets written, and plenty of no-deal companies have turned that airtime into lasting businesses.

Season 1 saw 61 pitches, and 8 of them closed a deal on air. In the Other category overall, roughly 11% of pitches have landed a dragon across the show's history.

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Frequently asked questions

Where can I buy Plant Pal?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did Plant Pal get a deal on Dragons’ Den?

No. Plant Pal pitched the dragons but left Season 1 without a deal.

What season of Dragons’ Den was Plant Pal on?

Plant Pal appeared in Season 1, Episode 5, which aired 1 February 2005.

How much was Plant Pal asking for on Dragons’ Den?

The founders asked for £100,000 for 25% of the company, a £400K valuation.

Dragons' Den Index may earn a commission on purchases made through links on this page. Deal figures reflect what aired; terms sometimes change after the show.