Platinum Wines

No Deal

Device refreshing corked wines

Season 3 · Ep 4OtherAired 24 August 2006

Platinum Wines, the device refreshing corked wines, landed on the national radar after pitching the dragons in Season 3, where it won fans even without landing a deal.

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From the show

The Dragons’ Den pitch

Asked for
Offered equity
Sought valuation
No deal

Dr Peter Myers faced the dragons in Season 3, Episode 4 in the episode that aired 24 August 2006. Platinum Wines, the device refreshing corked wines, pitched in the Other category, one of 902 other businesses to brave the Den across all 21 seasons.

Platinum Wines couldn't land an offer the founders would take, and the pitch ended without a deal. History says that's survivable: several of the show's biggest success stories left the Den empty-handed.

Across Season 3, 8 of 73 pitches ended in a handshake. In the Other category overall, roughly 11% of pitches have landed a dragon across the show's history.

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Frequently asked questions

Where can I buy Platinum Wines?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did Platinum Wines get a deal on Dragons’ Den?

No. Platinum Wines pitched the dragons but left Season 3 without a deal.

What season of Dragons’ Den was Platinum Wines on?

Platinum Wines appeared in Season 3, Episode 4, which aired 24 August 2006.

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