Pleesecakes

No Deal

Cheesecakes

Season 16 · Ep 5 OtherAired 9 September 2018

Best known from its Dragons’ Den appearance, Pleesecakes is a cheesecakes in Season 16, where it won fans even without landing a deal.

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From the show

The Dragons’ Den pitch

£50K
Asked for: 35%
Offered equity: £143K
Sought valuation

Joe Moruzzi walked into the Den in Season 16, Episode 5 in the episode that aired 9 September 2018. Pleesecakes, the cheesecakes, pitched in the Other category, one of 902 other businesses to brave the Den across all 21 seasons.

On the carpet, the number was £50,000 for a 35% stake, which valued the company at £143K.

The dragons passed, and Pleesecakes left without a deal. That's not always the end of the story. Some of Dragons’ Den's most successful companies were rejected on air and grew anyway, using the exposure (the "Dragons’ Den effect") to drive sales the dragons missed out on.

Pleesecakes was one of 62 businesses to pitch in Season 16, where 29 deals got done. In the Other category overall, roughly 11% of pitches have landed a dragon across the show's history.

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Frequently asked questions

Where can I buy Pleesecakes?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did Pleesecakes get a deal on Dragons’ Den?

No. Pleesecakes pitched the dragons but left Season 16 without a deal.

What season of Dragons’ Den was Pleesecakes on?

Pleesecakes appeared in Season 16, Episode 5, which aired 9 September 2018.

How much was Pleesecakes asking for on Dragons’ Den?

The founders asked for £50,000 for 35% of the company, a £143K valuation.

Dragons' Den Index may earn a commission on purchases made through links on this page. Deal figures reflect what aired; terms sometimes change after the show.