Popand Bark

No Deal

Events organisers for dogs

Season 20 · Ep 2 OtherAired 12 January 2023

Best known from its Dragons’ Den appearance, Popand Bark is a events organisers for dogs in Season 20, where it won fans even without landing a deal.

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From the show

The Dragons’ Den pitch

£35K
Asked for: 20%
Offered equity: £175K
Sought valuation

James Morgan and Anushka Fernando walked into the Den in Season 20, Episode 2 in the episode that aired 12 January 2023. Popand Bark, the events organisers for dogs, pitched in the Other category, one of 902 other businesses to brave the Den across all 21 seasons.

On the carpet, the number was £35,000 for a 20% stake, which valued the company at £175K.

The dragons passed, and Popand Bark left without a deal. That's not always the end of the story. Some of Dragons’ Den's most successful companies were rejected on air and grew anyway, using the exposure (the "Dragons’ Den effect") to drive sales the dragons missed out on.

Popand Bark was one of 59 businesses to pitch in Season 20, where 31 deals got done. In the Other category overall, roughly 11% of pitches have landed a dragon across the show's history.

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Frequently asked questions

Where can I buy Popand Bark?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did Popand Bark get a deal on Dragons’ Den?

No. Popand Bark pitched the dragons but left Season 20 without a deal.

What season of Dragons’ Den was Popand Bark on?

Popand Bark appeared in Season 20, Episode 2, which aired 12 January 2023.

How much was Popand Bark asking for on Dragons’ Den?

The founders asked for £35,000 for 20% of the company, a £175K valuation.

Dragons' Den Index may earn a commission on purchases made through links on this page. Deal figures reflect what aired; terms sometimes change after the show.