Pucket

No Deal

Wooden gaming boards

Season 10 · Ep 13 OtherAired 27 December 2012

Pucket is a wooden gaming boards that got its big break on Dragons’ Den in Season 10, where it won fans even without landing a deal.

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From the show

The Dragons’ Den pitch

£50K
Asked for: 10%
Offered equity: £500K
Sought valuation

Founder Dave Harvey and Ben Lewis stepped onto the carpet in Season 10, Episode 13 in the episode that aired 27 December 2012. Pucket, the wooden gaming boards, pitched in the Other category, one of 902 other businesses to brave the Den across all 21 seasons.

The ask was £50,000 for 10% of the company, an implied valuation of £500K.

No deal. Every dragon declined, and Pucket walked. But a Dragons’ Den appearance reaches millions of viewers whether or not a check gets written, and plenty of no-deal companies have turned that airtime into lasting businesses.

Season 10 saw 100 pitches, and 21 of them closed a deal on air. In the Other category overall, roughly 11% of pitches have landed a dragon across the show's history.

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Frequently asked questions

Where can I buy Pucket?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did Pucket get a deal on Dragons’ Den?

No. Pucket pitched the dragons but left Season 10 without a deal.

What season of Dragons’ Den was Pucket on?

Pucket appeared in Season 10, Episode 13, which aired 27 December 2012.

How much was Pucket asking for on Dragons’ Den?

The founders asked for £50,000 for 10% of the company, a £500K valuation.

Dragons' Den Index may earn a commission on purchases made through links on this page. Deal figures reflect what aired; terms sometimes change after the show.