PWM Media Ltd

No Deal

Guitar teaching aid for infants

Season 10 · Ep 9 OtherAired 11 November 2012

PWM Media Ltd, the guitar teaching aid for infants, landed on the national radar after pitching the dragons in Season 10, where it won fans even without landing a deal.

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From the show

The Dragons’ Den pitch

£75K
Asked for: 10%
Offered equity: £750K
Sought valuation

Chris Poole and Ashley Watson faced the dragons in Season 10, Episode 9 in the episode that aired 11 November 2012. PWM Media Ltd, the guitar teaching aid for infants, pitched in the Other category, one of 902 other businesses to brave the Den across all 21 seasons.

They came in asking £75,000 in exchange for 10% equity, putting a £750K valuation on the business.

PWM Media Ltd couldn't land an offer the founders would take, and the pitch ended without a deal. History says that's survivable: several of the show's biggest success stories left the Den empty-handed.

Across Season 10, 21 of 100 pitches ended in a handshake. In the Other category overall, roughly 11% of pitches have landed a dragon across the show's history.

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Frequently asked questions

Where can I buy PWM Media Ltd?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did PWM Media Ltd get a deal on Dragons’ Den?

No. PWM Media Ltd pitched the dragons but left Season 10 without a deal.

What season of Dragons’ Den was PWM Media Ltd on?

PWM Media Ltd appeared in Season 10, Episode 9, which aired 11 November 2012.

How much was PWM Media Ltd asking for on Dragons’ Den?

The founders asked for £75,000 for 10% of the company, a £750K valuation.

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