Redfoot Shoes

No Deal

Men and women's footwear

Season 9 · Ep 10 OtherAired 3 October 2011

Redfoot Shoes is a men and women's footwear that got its big break on Dragons’ Den in Season 9, where it won fans even without landing a deal.

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From the show

The Dragons’ Den pitch

£300K
Asked for: 10%
Offered equity: £3M
Sought valuation

Founder Tim Smith stepped onto the carpet in Season 9, Episode 10 in the episode that aired 3 October 2011. Redfoot Shoes, the men and women's footwear, pitched in the Other category, one of 902 other businesses to brave the Den across all 21 seasons.

The ask was £300,000 for 10% of the company, an implied valuation of £3M.

No deal. Every dragon declined, and Redfoot Shoes walked. But a Dragons’ Den appearance reaches millions of viewers whether or not a check gets written, and plenty of no-deal companies have turned that airtime into lasting businesses.

Season 9 saw 80 pitches, and 16 of them closed a deal on air. In the Other category overall, roughly 11% of pitches have landed a dragon across the show's history.

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Frequently asked questions

Where can I buy Redfoot Shoes?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did Redfoot Shoes get a deal on Dragons’ Den?

No. Redfoot Shoes pitched the dragons but left Season 9 without a deal.

What season of Dragons’ Den was Redfoot Shoes on?

Redfoot Shoes appeared in Season 9, Episode 10, which aired 3 October 2011.

How much was Redfoot Shoes asking for on Dragons’ Den?

The founders asked for £300,000 for 10% of the company, a £3M valuation.

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