Rotamate
DealA clothes airer that protects washing from the rain
Rotamate is a a clothes airer that protects washing from the rain that got its big break on Dragons’ Den in Season 4, and walked out with a deal.
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From the show
The Dragons’ Den pitch
- £85K
- Asked for
- 40%
- Offered equity
- £213K
- Sought valuation
- —
- Deal amount
- —
- Deal equity
- —
- Deal valuation
Founder Roger Hind stepped onto the carpet in Season 4, Episode 3 in the episode that aired 21 February 2007. Rotamate, the a clothes airer that protects washing from the rain, pitched in the Home & Lifestyle category, one of 32 home & lifestyle businesses to brave the Den across all 21 seasons.
The ask was £85,000 for 40% of the company, an implied valuation of £213K.
A deal was struck.
Season 4 saw 52 pitches, and 10 of them closed a deal on air. In the Home & Lifestyle category overall, roughly 94% of pitches have landed a dragon across the show's history.
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Frequently asked questions
Where can I buy Rotamate?
Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.
Did Rotamate get a deal on Dragons’ Den?
Yes. Rotamate closed a deal.
What season of Dragons’ Den was Rotamate on?
Rotamate appeared in Season 4, Episode 3, which aired 21 February 2007.
How much was Rotamate asking for on Dragons’ Den?
The founders asked for £85,000 for 40% of the company, a £213K valuation.
Dragons' Den Index may earn a commission on purchases made through links on this page. Deal figures reflect what aired; terms sometimes change after the show.
