Safety In Hand

No Deal

Glove to remind which side of the road to drive on

Season 4 · Ep 1 OtherAired 7 February 2007

Best known from its Dragons’ Den appearance, Safety In Hand is a glove to remind which side of the road to drive on in Season 4, where it won fans even without landing a deal.

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From the show

The Dragons’ Den pitch

£100K
Asked for: —
Offered equity: —
Sought valuation

Mike Carr walked into the Den in Season 4, Episode 1 in the episode that aired 7 February 2007. Safety In Hand, the glove to remind which side of the road to drive on, pitched in the Other category, one of 902 other businesses to brave the Den across all 21 seasons.

The dragons passed, and Safety In Hand left without a deal. That's not always the end of the story. Some of Dragons’ Den's most successful companies were rejected on air and grew anyway, using the exposure (the "Dragons’ Den effect") to drive sales the dragons missed out on.

Safety In Hand was one of 52 businesses to pitch in Season 4, where 10 deals got done. In the Other category overall, roughly 11% of pitches have landed a dragon across the show's history.

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Frequently asked questions

Where can I buy Safety In Hand?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did Safety In Hand get a deal on Dragons’ Den?

No. Safety In Hand pitched the dragons but left Season 4 without a deal.

What season of Dragons’ Den was Safety In Hand on?

Safety In Hand appeared in Season 4, Episode 1, which aired 7 February 2007.

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