Scrubbys Vegetable Crisps

No Deal

Low-fat vegetable crisps

Season 12 · Ep 1 OtherAired 20 July 2014

Best known from its Dragons’ Den appearance, Scrubbys Vegetable Crisps is a low-fat vegetable crisps in Season 12, where it won fans even without landing a deal.

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From the show

The Dragons’ Den pitch

£75K
Asked for: 15%
Offered equity: £500K
Sought valuation

John and Claire Brumby walked into the Den in Season 12, Episode 1 in the episode that aired 20 July 2014. Scrubbys Vegetable Crisps, the low-fat vegetable crisps, pitched in the Other category, one of 902 other businesses to brave the Den across all 21 seasons.

On the carpet, the number was £75,000 for a 15% stake, which valued the company at £500K.

The dragons passed, and Scrubbys Vegetable Crisps left without a deal. That's not always the end of the story. Some of Dragons’ Den's most successful companies were rejected on air and grew anyway, using the exposure (the "Dragons’ Den effect") to drive sales the dragons missed out on.

Scrubbys Vegetable Crisps was one of 65 businesses to pitch in Season 12, where 20 deals got done. In the Other category overall, roughly 11% of pitches have landed a dragon across the show's history.

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Frequently asked questions

Where can I buy Scrubbys Vegetable Crisps?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did Scrubbys Vegetable Crisps get a deal on Dragons’ Den?

No. Scrubbys Vegetable Crisps pitched the dragons but left Season 12 without a deal.

What season of Dragons’ Den was Scrubbys Vegetable Crisps on?

Scrubbys Vegetable Crisps appeared in Season 12, Episode 1, which aired 20 July 2014.

How much was Scrubbys Vegetable Crisps asking for on Dragons’ Den?

The founders asked for £75,000 for 15% of the company, a £500K valuation.

Dragons' Den Index may earn a commission on purchases made through links on this page. Deal figures reflect what aired; terms sometimes change after the show.