Second Hand Styling

No Deal

Clothes-swapping service funded by subscriptions

Season 20 · Ep 6 OtherAired 9 February 2023

Best known from its Dragons’ Den appearance, Second Hand Styling is a clothes-swapping service funded by subscriptions in Season 20, where it won fans even without landing a deal.

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From the show

The Dragons’ Den pitch

£70K
Asked for: 12%
Offered equity: £583K
Sought valuation

Lucy Norris walked into the Den in Season 20, Episode 6 in the episode that aired 9 February 2023. Second Hand Styling, the clothes-swapping service funded by subscriptions, pitched in the Other category, one of 902 other businesses to brave the Den across all 21 seasons.

On the carpet, the number was £70,000 for a 12% stake, which valued the company at £583K.

The dragons passed, and Second Hand Styling left without a deal. That's not always the end of the story. Some of Dragons’ Den's most successful companies were rejected on air and grew anyway, using the exposure (the "Dragons’ Den effect") to drive sales the dragons missed out on.

Second Hand Styling was one of 59 businesses to pitch in Season 20, where 31 deals got done. In the Other category overall, roughly 11% of pitches have landed a dragon across the show's history.

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Frequently asked questions

Where can I buy Second Hand Styling?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did Second Hand Styling get a deal on Dragons’ Den?

No. Second Hand Styling pitched the dragons but left Season 20 without a deal.

What season of Dragons’ Den was Second Hand Styling on?

Second Hand Styling appeared in Season 20, Episode 6, which aired 9 February 2023.

How much was Second Hand Styling asking for on Dragons’ Den?

The founders asked for £70,000 for 12% of the company, a £583K valuation.

Dragons' Den Index may earn a commission on purchases made through links on this page. Deal figures reflect what aired; terms sometimes change after the show.