Secret Sausages

No Deal

Vegetable sausages made with no meat or meat substitutes

Season 13 · Ep 7 OtherAired 23 August 2015

Secret Sausages is a vegetable sausages made with no meat or meat substitutes that got its big break on Dragons’ Den in Season 13, where it won fans even without landing a deal.

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From the show

The Dragons’ Den pitch

£50K
Asked for: 15%
Offered equity: £333K
Sought valuation

Founder Rachel Wicklow stepped onto the carpet in Season 13, Episode 7 in the episode that aired 23 August 2015. Secret Sausages, the vegetable sausages made with no meat or meat substitutes, pitched in the Other category, one of 902 other businesses to brave the Den across all 21 seasons.

The ask was £50,000 for 15% of the company, an implied valuation of £333K.

No deal. Every dragon declined, and Secret Sausages walked. But a Dragons’ Den appearance reaches millions of viewers whether or not a check gets written, and plenty of no-deal companies have turned that airtime into lasting businesses.

Season 13 saw 69 pitches, and 24 of them closed a deal on air. In the Other category overall, roughly 11% of pitches have landed a dragon across the show's history.

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Frequently asked questions

Where can I buy Secret Sausages?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did Secret Sausages get a deal on Dragons’ Den?

No. Secret Sausages pitched the dragons but left Season 13 without a deal.

What season of Dragons’ Den was Secret Sausages on?

Secret Sausages appeared in Season 13, Episode 7, which aired 23 August 2015.

How much was Secret Sausages asking for on Dragons’ Den?

The founders asked for £50,000 for 15% of the company, a £333K valuation.

Dragons' Den Index may earn a commission on purchases made through links on this page. Deal figures reflect what aired; terms sometimes change after the show.