She icer/She range

No Deal

Chemical de-icer for female car owners

Season 11 · Ep 5 OtherAired 8 September 2013

Best known from its Dragons’ Den appearance, She icer/She range is a chemical de-icer for female car owners in Season 11, where it won fans even without landing a deal.

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From the show

The Dragons’ Den pitch

£50K
Asked for: 20%
Offered equity: £250K
Sought valuation

Wendy Newby walked into the Den in Season 11, Episode 5 in the episode that aired 8 September 2013. She icer/She range, the chemical de-icer for female car owners, pitched in the Other category, one of 902 other businesses to brave the Den across all 21 seasons.

On the carpet, the number was £50,000 for a 20% stake, which valued the company at £250K.

The dragons passed, and She icer/She range left without a deal. That's not always the end of the story. Some of Dragons’ Den's most successful companies were rejected on air and grew anyway, using the exposure (the "Dragons’ Den effect") to drive sales the dragons missed out on.

She icer/She range was one of 67 businesses to pitch in Season 11, where 15 deals got done. In the Other category overall, roughly 11% of pitches have landed a dragon across the show's history.

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Frequently asked questions

Where can I buy She icer/She range?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did She icer/She range get a deal on Dragons’ Den?

No. She icer/She range pitched the dragons but left Season 11 without a deal.

What season of Dragons’ Den was She icer/She range on?

She icer/She range appeared in Season 11, Episode 5, which aired 8 September 2013.

How much was She icer/She range asking for on Dragons’ Den?

The founders asked for £50,000 for 20% of the company, a £250K valuation.

Dragons' Den Index may earn a commission on purchases made through links on this page. Deal figures reflect what aired; terms sometimes change after the show.