Shine Like A Celeb

No Deal

Sparkle body cream

Season 13 · Ep 4 OtherAired 2 August 2015

Shine Like A Celeb, the sparkle body cream, landed on the national radar after pitching the dragons in Season 13, where it won fans even without landing a deal.

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From the show

The Dragons’ Den pitch

£22K
Asked for: —
Offered equity: —
Sought valuation

Ali Mustapha faced the dragons in Season 13, Episode 4 in the episode that aired 2 August 2015. Shine Like A Celeb, the sparkle body cream, pitched in the Other category, one of 902 other businesses to brave the Den across all 21 seasons.

Shine Like A Celeb couldn't land an offer the founders would take, and the pitch ended without a deal. History says that's survivable: several of the show's biggest success stories left the Den empty-handed.

Across Season 13, 24 of 69 pitches ended in a handshake. In the Other category overall, roughly 11% of pitches have landed a dragon across the show's history.

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Frequently asked questions

Where can I buy Shine Like A Celeb?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did Shine Like A Celeb get a deal on Dragons’ Den?

No. Shine Like A Celeb pitched the dragons but left Season 13 without a deal.

What season of Dragons’ Den was Shine Like A Celeb on?

Shine Like A Celeb appeared in Season 13, Episode 4, which aired 2 August 2015.

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