Slappie Ltd

Deal

"Slap-on" wrist watches

Season 13 · Ep 14 Fashion & BeautyAired 31 January 2016

Slappie Ltd, the "slap-on" wrist watches, landed on the national radar after pitching the dragons in Season 13, and convinced NickJenkins to invest.

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From the show

The Dragons’ Den pitch

£50K
Asked for: 45%
Offered equity: £111K
Sought valuation: £50K
Deal amount: 45%
Deal equity: £111K
Deal valuation

David Kendall faced the dragons in Season 13, Episode 14 in the episode that aired 31 January 2016. Slappie Ltd, the "slap-on" wrist watches, pitched in the Fashion & Beauty category, one of 67 fashion & beauty businesses to brave the Den across all 21 seasons.

They came in asking £50,000 in exchange for 45% equity, putting a £111K valuation on the business.

NickJenkins made the deal at £50,000 for 45% equity. The deal valued the company at £111K.

Across Season 13, 24 of 69 pitches ended in a handshake. In the Fashion & Beauty category overall, roughly 69% of pitches have landed a dragon across the show's history.

NickJenkins£50K

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Frequently asked questions

Where can I buy Slappie Ltd?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did Slappie Ltd get a deal on Dragons’ Den?

Yes. Slappie Ltd closed a deal for £50,000 in exchange for 45% equity, with NickJenkins.

Which dragon invested in Slappie Ltd?

NickJenkins invested in Slappie Ltd (£50,000 total as aired).

What season of Dragons’ Den was Slappie Ltd on?

Slappie Ltd appeared in Season 13, Episode 14, which aired 31 January 2016.

How much was Slappie Ltd asking for on Dragons’ Den?

The founders asked for £50,000 for 45% of the company, a £111K valuation.

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