Smart Snout

No Deal

Biometric technology and AI to protect pets against loss and theft

Season 20 · Ep 8 OtherAired 23 February 2023

Smart Snout is a biometric technology and ai to protect pets against loss and theft that got its big break on Dragons’ Den in Season 20, where it won fans even without landing a deal.

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From the show

The Dragons’ Den pitch

£50K
Asked for: 10%
Offered equity: £500K
Sought valuation

Founder Bradley Watson and James Khan stepped onto the carpet in Season 20, Episode 8 in the episode that aired 23 February 2023. Smart Snout, the biometric technology and ai to protect pets against loss and theft, pitched in the Other category, one of 902 other businesses to brave the Den across all 21 seasons.

The ask was £50,000 for 10% of the company, an implied valuation of £500K.

No deal. Every dragon declined, and Smart Snout walked. But a Dragons’ Den appearance reaches millions of viewers whether or not a check gets written, and plenty of no-deal companies have turned that airtime into lasting businesses.

Season 20 saw 59 pitches, and 31 of them closed a deal on air. In the Other category overall, roughly 11% of pitches have landed a dragon across the show's history.

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Frequently asked questions

Where can I buy Smart Snout?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did Smart Snout get a deal on Dragons’ Den?

No. Smart Snout pitched the dragons but left Season 20 without a deal.

What season of Dragons’ Den was Smart Snout on?

Smart Snout appeared in Season 20, Episode 8, which aired 23 February 2023.

How much was Smart Snout asking for on Dragons’ Den?

The founders asked for £50,000 for 10% of the company, a £500K valuation.

Dragons' Den Index may earn a commission on purchases made through links on this page. Deal figures reflect what aired; terms sometimes change after the show.