Smile Time

Deal

Teeth whitening oral cosmetics

Season 19 · Ep 5 OtherAired 3 February 2022

Best known from its Dragons’ Den appearance, Smile Time is a teeth whitening oral cosmetics in Season 19, and walked out with a deal.

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From the show

The Dragons’ Den pitch

£50K
Asked for: 20%
Offered equity: £250K
Sought valuation: —
Deal amount: —
Deal equity: —
Deal valuation

Natalie Quail walked into the Den in Season 19, Episode 5 in the episode that aired 3 February 2022. Smile Time, the teeth whitening oral cosmetics, pitched in the Other category, one of 902 other businesses to brave the Den across all 21 seasons.

On the carpet, the number was £50,000 for a 20% stake, which valued the company at £250K.

A deal was struck.

Smile Time was one of 59 businesses to pitch in Season 19, where 28 deals got done. In the Other category overall, roughly 11% of pitches have landed a dragon across the show's history.

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Frequently asked questions

Where can I buy Smile Time?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did Smile Time get a deal on Dragons’ Den?

Yes. Smile Time closed a deal.

What season of Dragons’ Den was Smile Time on?

Smile Time appeared in Season 19, Episode 5, which aired 3 February 2022.

How much was Smile Time asking for on Dragons’ Den?

The founders asked for £50,000 for 20% of the company, a £250K valuation.

Dragons' Den Index may earn a commission on purchases made through links on this page. Deal figures reflect what aired; terms sometimes change after the show.