Sophieand Luna London

No Deal

Floral headwear for special occasions

Season 18 · Ep 12 OtherAired 24 June 2021

Sophieand Luna London, the floral headwear for special occasions, landed on the national radar after pitching the dragons in Season 18, where it won fans even without landing a deal.

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From the show

The Dragons’ Den pitch

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Asked for: —
Offered equity: —
Sought valuation

Sandra Blanco Gomez faced the dragons in Season 18, Episode 12 in the episode that aired 24 June 2021. Sophieand Luna London, the floral headwear for special occasions, pitched in the Other category, one of 902 other businesses to brave the Den across all 21 seasons.

Sophieand Luna London couldn't land an offer the founders would take, and the pitch ended without a deal. History says that's survivable: several of the show's biggest success stories left the Den empty-handed.

Across Season 18, 35 of 70 pitches ended in a handshake. In the Other category overall, roughly 11% of pitches have landed a dragon across the show's history.

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Frequently asked questions

Where can I buy Sophieand Luna London?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did Sophieand Luna London get a deal on Dragons’ Den?

No. Sophieand Luna London pitched the dragons but left Season 18 without a deal.

What season of Dragons’ Den was Sophieand Luna London on?

Sophieand Luna London appeared in Season 18, Episode 12, which aired 24 June 2021.

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