Soulful Mood Music

No Deal

Ornate tea company

Season 10 · Ep 4 OtherAired 30 September 2012

Best known from its Dragons’ Den appearance, Soulful Mood Music is a ornate tea company in Season 10, where it won fans even without landing a deal.

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From the show

The Dragons’ Den pitch

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Asked for: —
Offered equity: —
Sought valuation

Simon Zhao and James Whybrow walked into the Den in Season 10, Episode 4 in the episode that aired 30 September 2012. Soulful Mood Music, the ornate tea company, pitched in the Other category, one of 902 other businesses to brave the Den across all 21 seasons.

The dragons passed, and Soulful Mood Music left without a deal. That's not always the end of the story. Some of Dragons’ Den's most successful companies were rejected on air and grew anyway, using the exposure (the "Dragons’ Den effect") to drive sales the dragons missed out on.

Soulful Mood Music was one of 100 businesses to pitch in Season 10, where 21 deals got done. In the Other category overall, roughly 11% of pitches have landed a dragon across the show's history.

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Frequently asked questions

Where can I buy Soulful Mood Music?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did Soulful Mood Music get a deal on Dragons’ Den?

No. Soulful Mood Music pitched the dragons but left Season 10 without a deal.

What season of Dragons’ Den was Soulful Mood Music on?

Soulful Mood Music appeared in Season 10, Episode 4, which aired 30 September 2012.

Dragons' Den Index may earn a commission on purchases made through links on this page. Deal figures reflect what aired; terms sometimes change after the show.