Spot On Golf

No Deal

Golf training accessories

Season 5 · Ep 2 OtherAired 22 October 2007

Spot On Golf is a golf training accessories that got its big break on Dragons’ Den in Season 5, where it won fans even without landing a deal.

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From the show

The Dragons’ Den pitch

£200K
Asked for: 15%
Offered equity: £1.3M
Sought valuation

Founder Les Laing stepped onto the carpet in Season 5, Episode 2 in the episode that aired 22 October 2007. Spot On Golf, the golf training accessories, pitched in the Other category, one of 902 other businesses to brave the Den across all 21 seasons.

The ask was £200,000 for 15% of the company, an implied valuation of £1.3M.

No deal. Every dragon declined, and Spot On Golf walked. But a Dragons’ Den appearance reaches millions of viewers whether or not a check gets written, and plenty of no-deal companies have turned that airtime into lasting businesses.

Season 5 saw 79 pitches, and 15 of them closed a deal on air. In the Other category overall, roughly 11% of pitches have landed a dragon across the show's history.

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Frequently asked questions

Where can I buy Spot On Golf?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did Spot On Golf get a deal on Dragons’ Den?

No. Spot On Golf pitched the dragons but left Season 5 without a deal.

What season of Dragons’ Den was Spot On Golf on?

Spot On Golf appeared in Season 5, Episode 2, which aired 22 October 2007.

How much was Spot On Golf asking for on Dragons’ Den?

The founders asked for £200,000 for 15% of the company, a £1.3M valuation.

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