Sticki Butt

No Deal

Harness and seatbelt accessory for motorcycles

Season 9 · Ep 6 OtherAired 4 September 2011

Best known from its Dragons’ Den appearance, Sticki Butt is a harness and seatbelt accessory for motorcycles in Season 9, where it won fans even without landing a deal.

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From the show

The Dragons’ Den pitch

£80K
Asked for: —
Offered equity: —
Sought valuation

Michelle Smith walked into the Den in Season 9, Episode 6 in the episode that aired 4 September 2011. Sticki Butt, the harness and seatbelt accessory for motorcycles, pitched in the Other category, one of 902 other businesses to brave the Den across all 21 seasons.

The dragons passed, and Sticki Butt left without a deal. That's not always the end of the story. Some of Dragons’ Den's most successful companies were rejected on air and grew anyway, using the exposure (the "Dragons’ Den effect") to drive sales the dragons missed out on.

Sticki Butt was one of 80 businesses to pitch in Season 9, where 16 deals got done. In the Other category overall, roughly 11% of pitches have landed a dragon across the show's history.

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Frequently asked questions

Where can I buy Sticki Butt?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did Sticki Butt get a deal on Dragons’ Den?

No. Sticki Butt pitched the dragons but left Season 9 without a deal.

What season of Dragons’ Den was Sticki Butt on?

Sticki Butt appeared in Season 9, Episode 6, which aired 4 September 2011.

Dragons' Den Index may earn a commission on purchases made through links on this page. Deal figures reflect what aired; terms sometimes change after the show.