Stolat

No Deal

Quadruple distilled 40% vodka

Season 7 · Ep 1 OtherAired 15 July 2009

Stolat is a quadruple distilled 40% vodka that got its big break on Dragons’ Den in Season 7, where it won fans even without landing a deal.

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From the show

The Dragons’ Den pitch

£250K
Asked for: —
Offered equity: —
Sought valuation

Founder Anna and Mark Jezierski stepped onto the carpet in Season 7, Episode 1 in the episode that aired 15 July 2009. Stolat, the quadruple distilled 40% vodka, pitched in the Other category, one of 902 other businesses to brave the Den across all 21 seasons.

No deal. Every dragon declined, and Stolat walked. But a Dragons’ Den appearance reaches millions of viewers whether or not a check gets written, and plenty of no-deal companies have turned that airtime into lasting businesses.

Season 7 saw 72 pitches, and 15 of them closed a deal on air. In the Other category overall, roughly 11% of pitches have landed a dragon across the show's history.

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Frequently asked questions

Where can I buy Stolat?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did Stolat get a deal on Dragons’ Den?

No. Stolat pitched the dragons but left Season 7 without a deal.

What season of Dragons’ Den was Stolat on?

Stolat appeared in Season 7, Episode 1, which aired 15 July 2009.

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