Subeo

No Deal

Submersive underwater vehicles

Season 8 · Ep 2 OtherAired 21 July 2010

Subeo is a submersive underwater vehicles that got its big break on Dragons’ Den in Season 8, where it won fans even without landing a deal.

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From the show

The Dragons’ Den pitch

£1.4M
Asked for: 45%
Offered equity: £3.2M
Sought valuation

Founder Roberts Leeds and Guy Seymore stepped onto the carpet in Season 8, Episode 2 in the episode that aired 21 July 2010. Subeo, the submersive underwater vehicles, pitched in the Other category, one of 902 other businesses to brave the Den across all 21 seasons.

The ask was £1,450,000 for 45% of the company, an implied valuation of £3.2M.

No deal. Every dragon declined, and Subeo walked. But a Dragons’ Den appearance reaches millions of viewers whether or not a check gets written, and plenty of no-deal companies have turned that airtime into lasting businesses.

Season 8 saw 81 pitches, and 17 of them closed a deal on air. In the Other category overall, roughly 11% of pitches have landed a dragon across the show's history.

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Frequently asked questions

Where can I buy Subeo?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did Subeo get a deal on Dragons’ Den?

No. Subeo pitched the dragons but left Season 8 without a deal.

What season of Dragons’ Den was Subeo on?

Subeo appeared in Season 8, Episode 2, which aired 21 July 2010.

How much was Subeo asking for on Dragons’ Den?

The founders asked for £1,450,000 for 45% of the company, a £3.2M valuation.

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