Swing Garden Seat

Swing Garden Seat

No Deal

Self assembly garden swing seat

Season 10 · Ep 6OtherAired 14 October 2012

Best known from its Dragons’ Den appearance, Swing Garden Seat is a self assembly garden swing seat in Season 10, where it won fans even without landing a deal.

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From the show

The Dragons’ Den pitch

Asked for
Offered equity
Sought valuation
No deal

Dawson Sellar and Susan Corrie walked into the Den in Season 10, Episode 6 in the episode that aired 14 October 2012. Swing Garden Seat, the self assembly garden swing seat, pitched in the Other category, one of 902 other businesses to brave the Den across all 21 seasons.

The dragons passed, and Swing Garden Seat left without a deal. That's not always the end of the story. Some of Dragons’ Den's most successful companies were rejected on air and grew anyway, using the exposure (the "Dragons’ Den effect") to drive sales the dragons missed out on.

Swing Garden Seat was one of 100 businesses to pitch in Season 10, where 21 deals got done. In the Other category overall, roughly 11% of pitches have landed a dragon across the show's history.

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Frequently asked questions

Where can I buy Swing Garden Seat?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did Swing Garden Seat get a deal on Dragons’ Den?

No. Swing Garden Seat pitched the dragons but left Season 10 without a deal.

What season of Dragons’ Den was Swing Garden Seat on?

Swing Garden Seat appeared in Season 10, Episode 6, which aired 14 October 2012.

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