Swirled Candy Floss

No Deal

Multi-flavoured candy-flosswa

Season 3 · Ep 4 OtherAired 24 August 2006

Best known from its Dragons’ Den appearance, Swirled Candy Floss is a multi-flavoured candy-flosswa in Season 3, where it won fans even without landing a deal.

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From the show

The Dragons’ Den pitch

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Asked for: —
Offered equity: —
Sought valuation

Elizabeth Light and Michelle Jones walked into the Den in Season 3, Episode 4 in the episode that aired 24 August 2006. Swirled Candy Floss, the multi-flavoured candy-flosswa, pitched in the Other category, one of 902 other businesses to brave the Den across all 21 seasons.

The dragons passed, and Swirled Candy Floss left without a deal. That's not always the end of the story. Some of Dragons’ Den's most successful companies were rejected on air and grew anyway, using the exposure (the "Dragons’ Den effect") to drive sales the dragons missed out on.

Swirled Candy Floss was one of 73 businesses to pitch in Season 3, where 8 deals got done. In the Other category overall, roughly 11% of pitches have landed a dragon across the show's history.

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Frequently asked questions

Where can I buy Swirled Candy Floss?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did Swirled Candy Floss get a deal on Dragons’ Den?

No. Swirled Candy Floss pitched the dragons but left Season 3 without a deal.

What season of Dragons’ Den was Swirled Candy Floss on?

Swirled Candy Floss appeared in Season 3, Episode 4, which aired 24 August 2006.

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