T Strap

No Deal

Slipping aid for bras

Season 10 · Ep 12OtherAired 2 December 2012

Best known from its Dragons’ Den appearance, T Strap is a slipping aid for bras in Season 10, where it won fans even without landing a deal.

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From the show

The Dragons’ Den pitch

Asked for
Offered equity
Sought valuation
No deal

Aretha Solanke walked into the Den in Season 10, Episode 12 in the episode that aired 2 December 2012. T Strap, the slipping aid for bras, pitched in the Other category, one of 902 other businesses to brave the Den across all 21 seasons.

The dragons passed, and T Strap left without a deal. That's not always the end of the story. Some of Dragons’ Den's most successful companies were rejected on air and grew anyway, using the exposure (the "Dragons’ Den effect") to drive sales the dragons missed out on.

T Strap was one of 100 businesses to pitch in Season 10, where 21 deals got done. In the Other category overall, roughly 11% of pitches have landed a dragon across the show's history.

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Frequently asked questions

Where can I buy T Strap?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did T Strap get a deal on Dragons’ Den?

No. T Strap pitched the dragons but left Season 10 without a deal.

What season of Dragons’ Den was T Strap on?

T Strap appeared in Season 10, Episode 12, which aired 2 December 2012.

Dragons' Den Index may earn a commission on purchases made through links on this page. Deal figures reflect what aired; terms sometimes change after the show.

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