Tattoo Erase

No Deal

Tattoo removal service

Season 1 · Ep 4 OtherAired 25 January 2005

Best known from its Dragons’ Den appearance, Tattoo Erase is a tattoo removal service in Season 1, where it won fans even without landing a deal.

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From the show

The Dragons’ Den pitch

£250K
Asked for: 10%
Offered equity: £2.5M
Sought valuation

Barbara-Simpson and Richard Birks walked into the Den in Season 1, Episode 4 in the episode that aired 25 January 2005. Tattoo Erase, the tattoo removal service, pitched in the Other category, one of 902 other businesses to brave the Den across all 21 seasons.

On the carpet, the number was £250,000 for a 10% stake, which valued the company at £2.5M.

The dragons passed, and Tattoo Erase left without a deal. That's not always the end of the story. Some of Dragons’ Den's most successful companies were rejected on air and grew anyway, using the exposure (the "Dragons’ Den effect") to drive sales the dragons missed out on.

Tattoo Erase was one of 61 businesses to pitch in Season 1, where 8 deals got done. In the Other category overall, roughly 11% of pitches have landed a dragon across the show's history.

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Frequently asked questions

Where can I buy Tattoo Erase?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did Tattoo Erase get a deal on Dragons’ Den?

No. Tattoo Erase pitched the dragons but left Season 1 without a deal.

What season of Dragons’ Den was Tattoo Erase on?

Tattoo Erase appeared in Season 1, Episode 4, which aired 25 January 2005.

How much was Tattoo Erase asking for on Dragons’ Den?

The founders asked for £250,000 for 10% of the company, a £2.5M valuation.

Dragons' Den Index may earn a commission on purchases made through links on this page. Deal figures reflect what aired; terms sometimes change after the show.