Tell Tails

Tell Tails

Deal

Costume tails

Tell Tails, the costume tails, landed on the national radar after pitching the dragons in Season 15, and convinced Deborah Meaden to invest.

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From the show

The Dragons’ Den pitch

£70K
Asked for
25%
Offered equity
£280K
Sought valuation
£70K
Deal amount
25%
Deal equity
£280K
Deal valuation

Hannah Gourlay faced the dragons in Season 15, Episode 7 in the episode that aired 8 October 2017. Tell Tails, the costume tails, pitched in the Fashion & Beauty category, one of 67 fashion & beauty businesses to brave the Den across all 21 seasons.

They came in asking £70,000 in exchange for 25% equity, putting a £280K valuation on the business.

Deborah Meaden made the deal at £70,000 for 25% equity. The deal valued the company at £280K.

Across Season 15, 26 of 58 pitches ended in a handshake. In the Fashion & Beauty category overall, roughly 69% of pitches have landed a dragon across the show's history.

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Frequently asked questions

Where can I buy Tell Tails?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did Tell Tails get a deal on Dragons’ Den?

Yes. Tell Tails closed a deal for £70,000 in exchange for 25% equity, with Deborah Meaden.

Which dragon invested in Tell Tails?

Deborah Meaden invested in Tell Tails (£70,000 total as aired).

What season of Dragons’ Den was Tell Tails on?

Tell Tails appeared in Season 15, Episode 7, which aired 8 October 2017.

How much was Tell Tails asking for on Dragons’ Den?

The founders asked for £70,000 for 25% of the company, a £280K valuation.

Dragons' Den Index may earn a commission on purchases made through links on this page. Deal figures reflect what aired; terms sometimes change after the show.

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