The Biscuit Baron

No Deal

Biscuit subscription boxes

Season 17 · Ep 6 OtherAired 15 September 2019

The Biscuit Baron, the biscuit subscription boxes, landed on the national radar after pitching the dragons in Season 17, where it won fans even without landing a deal.

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From the show

The Dragons’ Den pitch

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Asked for: —
Offered equity: —
Sought valuation

Fraser McIntyre and Sophie Whittaker faced the dragons in Season 17, Episode 6 in the episode that aired 15 September 2019. The Biscuit Baron, the biscuit subscription boxes, pitched in the Other category, one of 902 other businesses to brave the Den across all 21 seasons.

The Biscuit Baron couldn't land an offer the founders would take, and the pitch ended without a deal. History says that's survivable: several of the show's biggest success stories left the Den empty-handed.

Across Season 17, 26 of 69 pitches ended in a handshake. In the Other category overall, roughly 11% of pitches have landed a dragon across the show's history.

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Frequently asked questions

Where can I buy The Biscuit Baron?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did The Biscuit Baron get a deal on Dragons’ Den?

No. The Biscuit Baron pitched the dragons but left Season 17 without a deal.

What season of Dragons’ Den was The Biscuit Baron on?

The Biscuit Baron appeared in Season 17, Episode 6, which aired 15 September 2019.

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