The Flex FX Enterprise

No Deal

Bollywood dancing shows

Season 8 · Ep 1 OtherAired 14 July 2010

The Flex FX Enterprise is a bollywood dancing shows that got its big break on Dragons’ Den in Season 8, where it won fans even without landing a deal.

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From the show

The Dragons’ Den pitch

£200K
Asked for: 30%
Offered equity: £667K
Sought valuation

Founder Nizzamul Chowdry stepped onto the carpet in Season 8, Episode 1 in the episode that aired 14 July 2010. The Flex FX Enterprise, the bollywood dancing shows, pitched in the Other category, one of 902 other businesses to brave the Den across all 21 seasons.

The ask was £200,000 for 30% of the company, an implied valuation of £667K.

No deal. Every dragon declined, and The Flex FX Enterprise walked. But a Dragons’ Den appearance reaches millions of viewers whether or not a check gets written, and plenty of no-deal companies have turned that airtime into lasting businesses.

Season 8 saw 81 pitches, and 17 of them closed a deal on air. In the Other category overall, roughly 11% of pitches have landed a dragon across the show's history.

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Frequently asked questions

Where can I buy The Flex FX Enterprise?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did The Flex FX Enterprise get a deal on Dragons’ Den?

No. The Flex FX Enterprise pitched the dragons but left Season 8 without a deal.

What season of Dragons’ Den was The Flex FX Enterprise on?

The Flex FX Enterprise appeared in Season 8, Episode 1, which aired 14 July 2010.

How much was The Flex FX Enterprise asking for on Dragons’ Den?

The founders asked for £200,000 for 30% of the company, a £667K valuation.

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