The Fobbit

No Deal

Multi-purpose key-ring

Season 20 · Ep 9 OtherAired 2 March 2023

Best known from its Dragons’ Den appearance, The Fobbit is a multi-purpose key-ring in Season 20, where it won fans even without landing a deal.

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From the show

The Dragons’ Den pitch

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Asked for: —
Offered equity: —
Sought valuation

Peta Seymour walked into the Den in Season 20, Episode 9 in the episode that aired 2 March 2023. The Fobbit, the multi-purpose key-ring, pitched in the Other category, one of 902 other businesses to brave the Den across all 21 seasons.

The dragons passed, and The Fobbit left without a deal. That's not always the end of the story. Some of Dragons’ Den's most successful companies were rejected on air and grew anyway, using the exposure (the "Dragons’ Den effect") to drive sales the dragons missed out on.

The Fobbit was one of 59 businesses to pitch in Season 20, where 31 deals got done. In the Other category overall, roughly 11% of pitches have landed a dragon across the show's history.

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Frequently asked questions

Where can I buy The Fobbit?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did The Fobbit get a deal on Dragons’ Den?

No. The Fobbit pitched the dragons but left Season 20 without a deal.

What season of Dragons’ Den was The Fobbit on?

The Fobbit appeared in Season 20, Episode 9, which aired 2 March 2023.

Dragons' Den Index may earn a commission on purchases made through links on this page. Deal figures reflect what aired; terms sometimes change after the show.