The Idle Man

No Deal

Online men's clothing brand

Season 13 · Ep 2 OtherAired 19 July 2015

The Idle Man, the online men's clothing brand, landed on the national radar after pitching the dragons in Season 13, where it won fans even without landing a deal.

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From the show

The Dragons’ Den pitch

£200K
Asked for: 60%
Offered equity: £333K
Sought valuation

Oliver Tezcan faced the dragons in Season 13, Episode 2 in the episode that aired 19 July 2015. The Idle Man, the online men's clothing brand, pitched in the Other category, one of 902 other businesses to brave the Den across all 21 seasons.

They came in asking £200,000 in exchange for 60% equity, putting a £333K valuation on the business.

The Idle Man couldn't land an offer the founders would take, and the pitch ended without a deal. History says that's survivable: several of the show's biggest success stories left the Den empty-handed.

Across Season 13, 24 of 69 pitches ended in a handshake. In the Other category overall, roughly 11% of pitches have landed a dragon across the show's history.

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Frequently asked questions

Where can I buy The Idle Man?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did The Idle Man get a deal on Dragons’ Den?

No. The Idle Man pitched the dragons but left Season 13 without a deal.

What season of Dragons’ Den was The Idle Man on?

The Idle Man appeared in Season 13, Episode 2, which aired 19 July 2015.

How much was The Idle Man asking for on Dragons’ Den?

The founders asked for £200,000 for 60% of the company, a £333K valuation.

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