The Nuttery

No Deal

Bird feeding cage

Season 9 · Ep 9 OtherAired 26 September 2011

Best known from its Dragons’ Den appearance, The Nuttery is a bird feeding cage in Season 9, where it won fans even without landing a deal.

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From the show

The Dragons’ Den pitch

£100K
Asked for: 15%
Offered equity: £667K
Sought valuation

Julian Lipton walked into the Den in Season 9, Episode 9 in the episode that aired 26 September 2011. The Nuttery, the bird feeding cage, pitched in the Other category, one of 902 other businesses to brave the Den across all 21 seasons.

On the carpet, the number was £100,000 for a 15% stake, which valued the company at £667K.

The dragons passed, and The Nuttery left without a deal. That's not always the end of the story. Some of Dragons’ Den's most successful companies were rejected on air and grew anyway, using the exposure (the "Dragons’ Den effect") to drive sales the dragons missed out on.

The Nuttery was one of 80 businesses to pitch in Season 9, where 16 deals got done. In the Other category overall, roughly 11% of pitches have landed a dragon across the show's history.

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Frequently asked questions

Where can I buy The Nuttery?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did The Nuttery get a deal on Dragons’ Den?

No. The Nuttery pitched the dragons but left Season 9 without a deal.

What season of Dragons’ Den was The Nuttery on?

The Nuttery appeared in Season 9, Episode 9, which aired 26 September 2011.

How much was The Nuttery asking for on Dragons’ Den?

The founders asked for £100,000 for 15% of the company, a £667K valuation.

Dragons' Den Index may earn a commission on purchases made through links on this page. Deal figures reflect what aired; terms sometimes change after the show.