The Optathlon

No Deal

Exercise courses based on racing against time

Season 9 · Ep 10 OtherAired 3 October 2011

Best known from its Dragons’ Den appearance, The Optathlon is a exercise courses based on racing against time in Season 9, where it won fans even without landing a deal.

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From the show

The Dragons’ Den pitch

£50K
Asked for: —
Offered equity: —
Sought valuation

Rory and Jacqui walked into the Den in Season 9, Episode 10 in the episode that aired 3 October 2011. The Optathlon, the exercise courses based on racing against time, pitched in the Other category, one of 902 other businesses to brave the Den across all 21 seasons.

The dragons passed, and The Optathlon left without a deal. That's not always the end of the story. Some of Dragons’ Den's most successful companies were rejected on air and grew anyway, using the exposure (the "Dragons’ Den effect") to drive sales the dragons missed out on.

The Optathlon was one of 80 businesses to pitch in Season 9, where 16 deals got done. In the Other category overall, roughly 11% of pitches have landed a dragon across the show's history.

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Frequently asked questions

Where can I buy The Optathlon?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did The Optathlon get a deal on Dragons’ Den?

No. The Optathlon pitched the dragons but left Season 9 without a deal.

What season of Dragons’ Den was The Optathlon on?

The Optathlon appeared in Season 9, Episode 10, which aired 3 October 2011.

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