The Rotaire Dryline

No Deal

Umbrella to dry washing in the rain

Season 11 · Ep 2 OtherAired 18 August 2013

Best known from its Dragons’ Den appearance, The Rotaire Dryline is a umbrella to dry washing in the rain in Season 11, where it won fans even without landing a deal.

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From the show

The Dragons’ Den pitch

£120K
Asked for: 15%
Offered equity: £800K
Sought valuation

Malcolm Victory walked into the Den in Season 11, Episode 2 in the episode that aired 18 August 2013. The Rotaire Dryline, the umbrella to dry washing in the rain, pitched in the Other category, one of 902 other businesses to brave the Den across all 21 seasons.

On the carpet, the number was £120,000 for a 15% stake, which valued the company at £800K.

The dragons passed, and The Rotaire Dryline left without a deal. That's not always the end of the story. Some of Dragons’ Den's most successful companies were rejected on air and grew anyway, using the exposure (the "Dragons’ Den effect") to drive sales the dragons missed out on.

The Rotaire Dryline was one of 67 businesses to pitch in Season 11, where 15 deals got done. In the Other category overall, roughly 11% of pitches have landed a dragon across the show's history.

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Frequently asked questions

Where can I buy The Rotaire Dryline?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did The Rotaire Dryline get a deal on Dragons’ Den?

No. The Rotaire Dryline pitched the dragons but left Season 11 without a deal.

What season of Dragons’ Den was The Rotaire Dryline on?

The Rotaire Dryline appeared in Season 11, Episode 2, which aired 18 August 2013.

How much was The Rotaire Dryline asking for on Dragons’ Den?

The founders asked for £120,000 for 15% of the company, a £800K valuation.

Dragons' Den Index may earn a commission on purchases made through links on this page. Deal figures reflect what aired; terms sometimes change after the show.