The Thingy

No Deal

Digging accessory aiding discomfort

Season 7 · Ep 4 OtherAired 5 August 2009

Best known from its Dragons’ Den appearance, The Thingy is a digging accessory aiding discomfort in Season 7, where it won fans even without landing a deal.

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From the show

The Dragons’ Den pitch

£60K
Asked for: —
Offered equity: —
Sought valuation

Tim Warrington and John Smith walked into the Den in Season 7, Episode 4 in the episode that aired 5 August 2009. The Thingy, the digging accessory aiding discomfort, pitched in the Other category, one of 902 other businesses to brave the Den across all 21 seasons.

The dragons passed, and The Thingy left without a deal. That's not always the end of the story. Some of Dragons’ Den's most successful companies were rejected on air and grew anyway, using the exposure (the "Dragons’ Den effect") to drive sales the dragons missed out on.

The Thingy was one of 72 businesses to pitch in Season 7, where 15 deals got done. In the Other category overall, roughly 11% of pitches have landed a dragon across the show's history.

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Frequently asked questions

Where can I buy The Thingy?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did The Thingy get a deal on Dragons’ Den?

No. The Thingy pitched the dragons but left Season 7 without a deal.

What season of Dragons’ Den was The Thingy on?

The Thingy appeared in Season 7, Episode 4, which aired 5 August 2009.

Dragons' Den Index may earn a commission on purchases made through links on this page. Deal figures reflect what aired; terms sometimes change after the show.